ING Creatives 2019

Siddharth Muthyala

Senior Concept Lead

About Siddharth Muthyala

Can you get more classic than LEGO? We don’t think so. Our favorite toy company shares with us Sid Muthyala, Product and Interaction Designer at LEGO, where he is the Senior Design Lead for the Secondary school segment. Sid works with LEGO Mindstorms, robotics and coding platforms for students. Prior to LEGO education, Sid was Design Lead in LEGO’s Creative Play Lab. Has anyone honestly had a more fun career?

Sid will speak on learning through play and the crucial role play has in shaping children and adults. Get an insight to LEGO’s inner thinking and creative process.

Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala
Siddharth Muthyala

LEGO Design Problem-Solving

Hosted by: Siddharth Muthyala

How do you get the most out of your team? Even with a mix of brilliant thinkers, makers and doers this can still be a challenge… Join LEGO’s Sid Muthyala to learn about bringing clarity to your product teams to allow them to be laser focused. Develop meaningful and workable problem statements that are integral to the design thinking process. Dive into core design methods that will propel you and your team out of design challenges and into solutions.

5 key takeaways

When
Tickets
  1. Understand the importance of researching your users.
  2. Learn to better define clear problem statements.
  3. Create user personas that will help you solve your problem.
  4. Practice rapid ideation and prototyping skills.
  5. Test and present your ideas in a low risk environment.
Day 2 - April 12 2019 | 18:50-21:50
$320.00 per person

Design Thinking: The LEGO way

Hosted by: Siddharth Muthyala

Join LEGO Senior Concept Lead, Sid Muthyala to think, brainstorm, prototype, and invent with your hands. Learn to prototype and design the LEGO way. In this workshop you’ll be given the opportunity to invent machines and robots with the help of an expert. Work with teams to collaborate, maybe fail, and try again. How do you learn to make? By making!

Come with your laptop and LEGO Mindstorm downloaded (free to download)
https://www.lego.com/en-us/mindstorms/downloads/download-software

5 key takeaways

When
Tickets
  1. Foster a hands on minds on attitude
  2. Develop an Inventor mindset
  3. Become a better design prototyper
  4. Make design thinking tangible
  5. Develop communication and visual presentation skills
Day 3 - April 13 2019 | 9:00-12:00
$320.00 per person
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