ING Creatives 2019

Sebastian Padilla

Partner

About Sebastian Padilla

A founding partner of top branding agency Anagrama, Sebastian Padilla is in charge of the art and creative direction of every single project, from branding to web and architecture. Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Working mainly with boutique firms and high-end companies, Anagrama has led the design direction and production for everything from coffee to yacht clubs, focusing on the development of creative pieces with the utmost attention to details, to providing perfect solutions based on the analysis of tangible data. Anagrama breaks from the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts.

Sebastian will share how Anagrama was founded and give insights and business tips.

Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla
Sebastian Padilla

Restaurant Branding

Hosted by: Sebastian Padilla

Love food? Curious about concept design? Sebastian Padilla of Anagrama, one of the world’s TOP branding agencies will take you on a journey of creating a complete brand for a restaurant, that starts with general branding techniques and discussing the business of concept design.
He will then lead you through the entire process of ideation and art direction, creating mood boards along the way.

Within the workshop you will work with limitations like physical space, budget, operability, among others. Then you will learn to mix various concepts, which will be brainstormed during the class, for example ‘Arabic Coffee Cup meets Chinese Tea’. The final concept will be taken back to Anagrama and made into a professional pitch that will be available online.

5 key takeaways

When
Tickets
  1. Learn how to completely brand a retail company
  2. Learn how limitations actually help you to think more creatively
  3. Work as a team to produce concepts and ideate
  4. Get pitching advice and tips
  5. Understand the importance of moodboards
Day 3 - April 13 2019 | 18:50-21:50
$0.00 per person

Logo Design

Hosted by: Sebastian Padilla

Love logos? We do too and so does Sebastian Padilla of Anagrama, one of the leading branding agencies in the world. In this logo-loving workshop, learn how to make a hybrid logo going through the entire logo-development process. Collectively brainstorm ideas about branding a unique object, like “Gum flavored coffee”, Conceptualize what this would look like and why, design the logo merging the two concepts, learn and get feedback, improve the design and the finish with a final product. Dust off the cobwebs and prepare to learn logo creation in a whole new way. The final product will be vectorized by Anagrama and shared with all attendees.

5 key takeaways

When
Tickets
  1. Learn how to make “trend-free” design work
  2. Learn how to sketch logos
  3. Conceptualize and create in teams
  4. Get feedback and direction advice
  5. Create a hybrid logo you can add to your portfolio
Day 3 - April 13 2019 | 15:30-18:30
$320.00 per person
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