ING Creatives 2019

Nicole Hendrix

Marketing Producer

About Nicole Hendrix

Nicole Hendrix, four-time Emmy winning producer and five time PromaxBDA Gold award winner, is coming to Dubai to teach us a thing or three about advertising, film, and storytelling. With a multi-disciplinary background Nicole has used storytelling as the main ingredient in her successful campaigns that span across television, games and film. Along with working a graphic novel, Nicole has created documentaries that cover everything from natural disasters to activism.

Nicole will discuss how to take elements from the world around you and channel them into creative branding, marketing campaigns, or content.

Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix
Nicole Hendrix

Pitch Like an Emmy Winner

Hosted by: Nicole Hendrix

Everyone has that idea inside of them. Emmy Winner, Nicole Hendrix, wants to help you get yours out! Whether a movie idea, app, tv show or product, but what’s the best way to really sell someone on your idea? Through a mixture of lecture, demonstrations, and hands-on exercises, you’ll go over how to identify the “sellable” angle on an idea. Using data, creativity, and storytelling, we’ll put together pitches of varying sizes and how to launch a crowdfunding campaign.

Facebook
@nicoleahendrix
Instagram
5 key takeaways

When
Tickets
  1. Identify the "sellable" angle of an idea.
  2. Learn to launch a crowdfunding campaign.
  3. Tailor a pitch to your audience.
  4. Use data and research to strengthen your argument.
  5. Use creativity and storytelling to showcase your idea.
18:50- 21:50
$180.00 per person

Storytelling for a Brand

Hosted by: Nicole Hendrix

Branding is in everything that we experience in our day to day life. From the food that we eat, the shows that we watch, or the clients and jobs that we might be trying to get- branding is subtle- and sometimes not so subtly- steering decisions all around us. In this workshop, first, learn how to identify and fine-tune a brand using goals and data. Then, through a mixture of lecture, demonstrations, and hands-on exercises, create a 360° Marketing campaign for outdoor, digital, mobile, TV, and social using storytelling that strengthens the brand.

Facebook
@nicoleahendrix
Instagram
5 key takeaways

When
Tickets
  1. Identify a brand.
  2. Use storytelling to creatively sell the brand.
  3. Use research and data in creative storytelling.
  4. Adapt the brand and creative content to each outlet of an integrated campaign.
  5. Look at data to calculate success of an initiative or post and then adjust strategy.
15:30- 18:30
$180.00 per person
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