ING Creatives 2019

Natasha Jen

Partner

About Natasha Jen

As partner at one of the most well known design firms in the world, Pentagram’s Natasha Jen’s clients include Kate Spade, Nike, Puma, Harvard, Youtube, MIT and many, many more. She has literally won an award from every major design competition like (ADC Young Guns & National Design Award) and has been profiled in publications like Forbes, Monocle, Wired and Fast Company (I could go on, but you get the point.). Natasha is clearly a titan in the industry and if you miss her, you’re missing out!

Natasha will address the complexities of design as a service profession and will survey her own personal trajectory as a designer.

Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen
Natasha Jen

Identity Design: For a Personal Cause

Hosted by: Natasha Jen

What are you passionate about? As designers, you help brands and organizations represent themselves, but what do YOU personally care about (be it social, environmental, climate, political etc?) In this workshop, led by design all-star, Natasha Jen, you will explore and design a visual identity for a cause that you care about, with intimate guidance. Open to those with a passion and design skills, come with your ideas and leave with an identity.

Facebook
Instagram
Website
pentagram.com
5 key takeaways

When
Tickets
  1. Learn how to conduct a visual landscape study.
  2. Work with or against a visual cliche.
  3. Define key attributes and qualities that define your passion.
  4. Translate your key attributes into a visual expression.
  5. Learn to work within formal constraints.
15:30- 18:30
$160.00 per person

Bauhaus Basics- Circle, Square, Triangle

Hosted by: Natasha Jen

Open your eyes to the world of brand identities, symbols, abstractions, and imagine alternative identities for some of the worlds most recognizable brands with brand expert, Natasha Jen, using only circles, squares and triangles. Bring your computer, with Adobe Creative Suite and learn how to think critically about brands and go back to the basics.

Facebook
Instagram
Website
pentagram.com
5 key takeaways

When
Tickets
  1. Learn to conduct a brand landscape study.
  2. Look critically at the expression of a brand.
  3. Learn to define key attributes and qualities.
  4. Translate attributes into a range of visual expressions.
  5. Understand how to work within formal constraints.
15:30- 18:30
$160.00 per person
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