ING Creatives 2019

Marta Cerdà

Artist, Designer

About Marta Cerdà

Focusing on the boundaries between typography and illustration for clients like Amnesty International, Penguin Random House, Ray-Ban, Corona, Kleenex (and MUCH MUCH more) independent Typographer, Designer, and Artist Marta Cerda is making a name for herself, worldwide. Her bright, bold style has won her praise from ADC Young Guns, The Type Directors Club, The Society of Publication Designers and the Art Directors Club, among others.

Marta’s talk will focus on the boundaries between two formerly distinct specialisms of design: illustration and typography and what it means to be a “Nomad Designer.”

Marta Cerdà
Marta Cerdà
Marta Cerdà

Master Editorial Illustration

Hosted by: Marta Cerdà

In this hands on workshop, you will take on the world of Editorial design, imaging yourself as a Graphic Designer for the Editorial industry; illustrating articles and covers for newspapers and magazines under the guidelines of an art director. Learn how to design with clarity from Marta Cerda, one of the top Editorial designers in the biz, as well as how to work in small teams. This mini-editorial bootcamp will get your gears going and help hone your skills.

All participants must bring their own computer with photoshop and illustrator installed.

Facebook
Instagram
@MartaCerda
Website
Martacerda.com
5 key takeaways

When
Tickets
  1. Illustrate with conceptual clarity
  2. Synthesize one article in one image.
  3. Learn the power of “less is more.”
  4. Solve technical problems quickly and with ease.
  5. Work with small teams to produce an editorial illustration to add to your portfolio.
18:50- 21:50
$160.00 per person

Designing A Lettering Drop Cap

Hosted by: Marta Cerdà

We’ve all seen them in books or magazines, though you may not know the name…Drop caps are those big capital letters that are often seen at the beginning of the first paragraph of a long text. Let typography super star, Marta Cerda, teach you how to make one of those nifty guys- focusing the shape, working with different materials and with your own hands. Work like a kid with no fear and only one goal- make something that’s freaking cool.

Facebook
Instagram
@MartaCerda
Website
Martacerda.com
5 key takeaways

When
Tickets
  1. Understand what a drop cap is.
  2. Discover how to use different materials in unconventional ways.
  3. Understand the nature of a letter by building it in a three dimensional way
  4. Lose your fear of typography (if have it!)
  5. Leave with a well designed, hand-made dropcap to take home.
18:50- 21:50
$160.00 per person
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