ING Creatives 2019

Hussain Almossawi

Senior Concept Designer

About Hussain Almossawi

Hussain Almossawi is an international designer, who has worked with Nike, Adidas, EA Sports as well as the renowned international advertising agency Ogilvy & Mather. Currently working for Adidas in NYC as a concept designer, Hussain focuses on innovating for the future of Adidas products.

Hussain will discuss his journey to Adidas and how to keep you growing and dreaming big.

Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi
Hussain Almossawi

Innovate with Adidas

Hosted by: Hussain Almossawi

How do the industry experts at Adidas constantly innovate with short timelines and high expectations? Find out with Adidas concept designer Hussain Almossawi. He will take you through the creative process of designing a product using an exercise from the industry. Your team will be given the challenge of thinking about a design for shoes or an accessory that goes on your hand or pen holder. Each of the 3 will have a set of constraints and framework which will be reflected in the prototypes.

Teams will solve the challenge by first understanding the product, how it will be used, then brainstorming, sketching, role-playing finally, creating a prototype with the guidance of this Adidas expert.

5 key takeaways

When
Tickets
  1. Learn how industry experts brainstorm to design new products
  2. Practice creating a story surrounding the product and why it’s needed
  3. Get insights into innovating and coming up with new ideas
  4. Collaborate with other creatives to make a cohesive design and product
  5. Practice prototyping your newly designed product
Day 1 - April 11 2019 | 15:30-18:30
$199.00 per person

Design a Product

Hosted by: Hussain Almossawi

Design a complete product with Adidas’s Hussain Almossawi. You will be given a toolkit, which you will need to storyboard and come up with a concept for a product from. The catch is, your product will be entirely different from what’s in tool kit, (you might be given soap and will need to create a shoe line for women!) Get ready to get out of your comfort zone and be forced to think differently, collaborate and then present your product.

5 key takeaways

When
Tickets
  1. Get hands-on experience creating a prototype.
  2. Have fun brainstorming creative solutions with your team.
  3. Learn about the basics of footwear from an expert.
  4. Be free to think without restrictions.
  5. Practice presenting a crazy idea in a low-risk environment.
Day 2 - April 12 2019 | 9:00-12:00
$199.00 per person
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