ING Creatives 2019

Restaurant Branding

Hosted by: Sebastian Padilla

Love food? Curious about concept design? Sebastian Padilla of Anagrama, one of the world’s TOP branding agencies will take you on a journey of creating a complete brand for a restaurant, that starts with general branding techniques and discussing the business of concept design.
He will then lead you through the entire process of ideation and art direction, creating mood boards along the way.

Within the workshop you will work with limitations like physical space, budget, operability, among others. Then you will learn to mix various concepts, which will be brainstormed during the class, for example ‘Arabic Coffee Cup meets Chinese Tea’. The final concept will be taken back to Anagrama and made into a professional pitch that will be available online.

5 key takeaways

  1. Learn how to completely brand a retail company
  2. Learn how limitations actually help you to think more creatively
  3. Work as a team to produce concepts and ideate
  4. Get pitching advice and tips
  5. Understand the importance of moodboards
Day 3 - April 13 2019 | 18:50-21:50
$0.00 per person
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