Storytelling for a Brand
Hosted by: Nicole Hendrix
Branding is in everything that we experience in our day-to-day life. From the food that we eat, the shows that we watch, or the clients and jobs that we might be trying to get – branding is subtle – and sometimes not so subtly- steering decisions all around us. In this workshop, first, learn how to identify and finetune a brand using goals and data. Then, through a mixture of lecture, demonstrations, and hands-on exercises, create a 360° marketing campaign for outdoor, digital, mobile, TV, and social, using storytelling that strengthens the brand.