ING Creatives 2019

Storytelling for a Brand

Hosted by: Nicole Hendrix

Branding is in everything that we experience in our day-to-day life. From the food that we eat, the shows that we watch, or the clients and jobs that we might be trying to get – branding is subtle – and sometimes not so subtly- steering decisions all around us. In this workshop, first, learn how to identify and finetune a brand using goals and data. Then, through a mixture of lecture, demonstrations, and hands-on exercises, create a 360° marketing campaign for outdoor, digital, mobile, TV, and social, using storytelling that strengthens the brand.

5 key takeaways

  1. Identify a brand.
  2. Use storytelling to creatively sell the brand.
  3. Use research and data in creative storytelling.
  4. Adapt the brand and creative content to each outlet of an integrated campaign.
  5. Look at data to calculate success of an initiative or post and then adjust strategy.
Day 3 - April 13 2019 | 15:30-18:30
$0.00 per person
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