Storytelling for a Brand
Hosted by: Nicole Hendrix
Branding is in everything that we experience in our day to day life. From the food that we eat, the shows that we watch, or the clients and jobs that we might be trying to get- branding is subtle- and sometimes not so subtly- steering decisions all around us. In this workshop, first, learn how to identify and fine-tune a brand using goals and data. Then, through a mixture of lecture, demonstrations, and hands-on exercises, create a 360° Marketing campaign for outdoor, digital, mobile, TV, and social using storytelling that strengthens the brand.