ING Creatives 2019

Innovate with Adidas

Hosted by: Hussain Almossawi

How do the industry experts at Adidas constantly innovate with short timelines and high expectations? Find out with Adidas concept designer Hussain Almossawi. He will take you through the creative process of designing a product using an exercise from the industry. Your team will be given the challenge of thinking about a design for shoes or an accessory that goes on your hand or pen holder. Each of the 3 will have a set of constraints and framework, which will be reflected in the prototypes.

Teams will solve the challenge by first understanding the product, how it will be used, then brainstorming, sketching, role-playing, and finally, creating a prototype with the guidance of this Adidas expert.

5 key takeaways

  1. Learn how industry experts brainstorm to design new products.
  2. Practice creating a story surrounding the product and why it’s needed.
  3. Get insights into innovating and coming up with new ideas.
  4. Collaborate with other creatives to make a cohesive design and product.
  5. Practice prototyping your newly designed product.
Day 1 - April 11 2019 | 15:30-18:30
$320.00 per person
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