Innovate with Adidas
Hosted by: Hussain Almossawi
How do the industry experts at Adidas constantly innovate with short timelines and high expectations? Find out with Adidas concept designer Hussain Almossawi. He will take you through the creative process of designing a product using an exercise from the industry. Your team will be given the challenge of thinking about a design for shoes or an accessory that goes on your hand or pen holder. Each of the 3 will have a set of constraints and framework which will be reflected in the prototypes.
Teams will solve the challenge by first understanding the product, how it will be used, then brainstorming, sketching, role-playing finally, creating a prototype with the guidance of this Adidas expert.