ING Creatives 2019

Hieroglyphics to Emojis

Hosted by: Missy Dempsey

You know them, you love them, you use them every single day. Emojis have clearly become the new norm for communication for billions and brands are increasingly looking to communicate their ideas in a playful, clear manner that transcends language. In this workshop led by branding Guru Missy Dempsy, attendees will analyze and unpack interpretations of popular emojis and why they are effective. Then in groups of 4 or more, you will be asked to design a set of icons for a specific industry, which can communicate in the same effective manner using impact as the guiding force.
At the end, groups will present and explain their strategy and their design thinking process as well as discuss unexpected difficulties. If you never thought about the power of an emoji, you will now! Come with your ideas, and leave with a better grasp on visual communication and the need for powerful icons in the future of branding.

5 key takeaways

  1. Learn to lean into the idea that there are no “right” answers.
  2. Appreciate the difficulties and the rewards that come with achieving simplicity.
  3. Become more considerate of cultural context when designing.
  4. Practice multiple iterations within a team.
  5. Raise your comfort level with colors and shapes.
Day 3 - April 13 2019 | 9:00-12:00
$0.00 per person
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