ING Creatives 2019

Creative Gym Workout

Hosted by: Matt Brown

IDEO’s Matt Brown, the founder of the Creative Gym Workshop series, will take you on a journey making creative leaps and bounds. Imagine what a musical instruments for birds look like? What fictional musical formats can we create beyond cassettes and records? If you could design clouds, what properties would they have? Prompts like these will be explored using interesting materials, storytelling, and openness.

5 key takeaways

  1. Learn how to quickly prototype for complex stories
  2. Practice easing anxiety around making a creative leap
  3. Build off of others ideas
  4. Create both context and content
  5. How to suspend your own disbelief in your ideas
Day 1 - April 11 2019 | 9:00-12:00
$320.00 per person
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