ING Creatives 2019

Branding for Spotify

Hosted by: Shahin Haghjou

Spotify Senior Art Director, Shahin Haghjou will walk you through the process of branding your favourite music. Look back at the history of album covers for inspiration, then choose your mood or genre and design a visual concept that expresses the music. You can then upload to Spotify your personal playlist and the visuals you’ve designed for it. Bring your laptop with Photoshop or Illustrator, and practise as you learn!

5 key takeaways

  1. Learn how to bring a concept to completion
  2. How to think in a system-based branding model
  3. How to use cultural symbols as branding elements
  4. Learn how to use constraints to your benefit
  5. Understand the history of album art
Day 3 - April 13 2019 | 9:00-12:00
$320.00 per person
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