Jiahui runs award-winning, multi-disciplinary design agency Fable based in Singapore. Fable has been recognised at established international design competitions, such as the D&AD Awards, as well as the Tokyo Type Directors Club. He has also been invited to be on the jury panel at the D&AD.
Jiahui's hands-on creative approach has allowed him to formulate a unique deft touch in winning clients ranging from multinational companies to fintech startups. Various works have also gathered more than 200 features across Harper's Bazaar, Monocle, Asia Pacific Design, Singapore Design Week, AIGA, The New York Times, It’s Nice That, and more.
You definitely have heard of the saying “the rules are made to be broken”. In this workshop Jiahui will show you how breaking established branding rules can lead to creating something fresh, offbeat, and yet adaptable in the unsteady times the world is going through now. Follow Jiahui’s lead to learn what instruments and mechanisms are used for developing and altering a brand to make it a rewarding one. Learn how these instruments differ for newer and older brands, and how their branding strategies vary depending on many factors across various touchpoints and points of client interactions. You will also learn about the functions of concepts when creating a brand and why a strong intention is critical to it.
This session will be carried out using a Zoom video call.
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