Luxury Perfume branding

Daniela Garza

Luxury Perfume branding

Daniela Garza

Where

Zoom

When

4:30 PM - 9:30 PM GST | Wed, Dec 11, 2020

5 hours

Intermediate

About Speaker

Daniela Garza

Creative Partner

Anagrama Studio

Anagrama Studio will be back in town with its other creative half, Daniela Garza. With eleven years of experience working in the creative industry, this boss lady has worked with brands from around the world, creating incredible concepts and complex and impactful graphic systems. Besides designing unique and fresh branding campaigns, she also manages the accounting and studio operations in more than 30 countries.

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City with representation in Tokyo and New York. Working mainly with boutique firms and high-end companies, Anagrama has led the design direction and production for everything from coffee to yacht clubs, focusing on the development of creative pieces with the utmost attention to details, to providing perfect solutions based on the analysis of tangible data. Anagrama breaks from the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts.

In her talk Daniela will let you in on how to run a successful design studio. Find out how to look at your design studio as a science lab in which precision is key, and pinpoint the ingredients needed for impeccable creative formulas to build a successful design business.

About Online Workshop

We all enjoy a little luxury every once in a while. Join Daniela Garza of Anagrama for a workshop that delves into the luxurious world of perfume branding. Create the concept and develop your own imaginary luxury perfume brand. Define your product’s attributes and decide on essential communication elements to make your brand a memorable one.

You will be taken through the entire process, from conceptualising methodology, mood board creation, branding development, packaging design and how to create an elevator pitch. It’s the perfect exercise to up your game when it comes to branding for a demanding high-end audience.

Key Takeaways

  • Learn how to come up with a concept for a luxury brand
  • Ideate brand names
  • Create the identity of your luxury brand
  • Design the packaging of your luxury brand
  • Learn how to develop a pitch

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • Please bring your laptops with Adobe Illustrator and Adobe Photoshop installed.
  • You will also need your laptop or phone for research.

Online Workshops

Introduction to letterpress

Alan Kitching

Establishing a brand story

Amy & Courtney

Making with Design Thinking

Salman, Alex & Oliver

From Object to Packaging

Jessica Sandoval