Logotype Design

Mackey Saturday

Logotype Design

Mackey Saturday




6:00 PM - 11:00 PM Dubai Time | Mon, Jan 25

5 hours


About Speaker

Mackey Saturday

Creative Director


Responsible for some of today’s most exciting and ever-present identities -like those of Instagram and Oculus- Mackey has spent his career helping brands of all sizes find their place through idea-driven strategy, smart and simple design, and a constant pursuit of enduring visual principles. After running his own studios in San Francisco and Denver, he became a Principal at Chermayeff & Geismar & Haviv—the branding and graphic design firm responsible for iconic logos including NBC, National Geographic, and Chase Bank. He now runs his namesake studio based in Brooklyn, focusing on creating impactful visual identities for evolving clients across an array of industries both locally and internationally.

About Online Workshop

Logotypes have proven to be the defining feature for the most enduring identities in the world, from Nike to Netflix. But the question is: how do you take something as plain as letters, and turn them into a distinctive logo that not only draws your attention, but remains timeless? 

In this workshop, the goal is to achieve just that. Not only will I guide you through when a logotype should be used, but I will also give you the skills you need to create iconic logos for a diverse array of brands. We will translate your ideas and ambitions into visual expressions that can stand the test of time, and finally, we will prepare you to pitch and sell it to the toughest of clients. Simplicity at its best.

“Simplicity and minimalism is something I believe in and gravitate towards. Great design is about impact.” Mackey Saturday

Key Takeaways

  • Understand the different type classes and their individual benefits
  • Learn how to define appropriate visual attributes
  • Translate key ideas into visual expressions
  • Learn how to create letterforms that can become an iconic and enduring logotype

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • Pencil, sketchbook, calligraphy pens (optional), tracing paper (optional) and access to Adobe Illustrator.

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