Identity Design for Tech Brands

Mackey Saturday

Identity Design for Tech Brands

Mackey Saturday

Where

Zoom

When

6:00 PM - 11:00 PM Dubai Time | Wed, Jan 27

5 hours

Beginner

About Speaker

Mackey Saturday

Creative Director

Saturday

Responsible for some of today’s most exciting and ever-present identities -like those of Instagram and Oculus- Mackey has spent his career helping brands of all sizes find their place through idea-driven strategy, smart and simple design, and a constant pursuit of enduring visual principles. After running his own studios in San Francisco and Denver, he became a Principal at Chermayeff & Geismar & Haviv—the branding and graphic design firm responsible for iconic logos including NBC, National Geographic, and Chase Bank. He now runs his namesake studio based in Brooklyn, focusing on creating impactful visual identities for evolving clients across an array of industries both locally and internationally.

About Online Workshop

In this workshop, we will learn how to design for the future. While tech brands continue to secure a place as leaders of the pack, we will look at how design keeps up. Every day old-school brands in all industries are being replaced by modern, accessible, and agile tech-focused versions, so as designers we need to adapt, too.

In this workshop, you'll learn the secrets and strategies needed in designing for this new era. From the specific technical requirements, to finding the right personality and market fit, you will learn the what, why and how, of creating an identity that will thrive in tomorrow’s world. We will explore how to stay ahead of the curve, so you don’t get left behind.

Key Takeaways

  • Considerations for designing for a new world of companies
  • Learn to understand brand personality and market fit
  • Learn to operate and thrive within specific requirements and constraints
  • Be able to identify what concepts work and why
  • Demonstrate the functional benefits and future potential of your designs

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • Pencil, sketchbook, tracing paper (optional) and access to Adobe Illustrator.

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Identity Design for Tech Brands

Mackey Saturday