Responsible for some of today’s most exciting and ever-present identities -like those of Instagram and Oculus- Mackey has spent his career helping brands of all sizes find their place through idea-driven strategy, smart and simple design, and a constant pursuit of enduring visual principles. After running his own studios in San Francisco and Denver, he became a Principal at Chermayeff & Geismar & Haviv—the branding and graphic design firm responsible for iconic logos including NBC, National Geographic, and Chase Bank. He now runs his namesake studio based in Brooklyn, focusing on creating impactful visual identities for evolving clients across an array of industries both locally and internationally.
In this workshop, we will learn how to design for the future. While tech brands continue to secure a place as leaders of the pack, we will look at how design keeps up. Every day old-school brands in all industries are being replaced by modern, accessible, and agile tech-focused versions, so as designers we need to adapt, too.
In this workshop, you'll learn the secrets and strategies needed in designing for this new era. From the specific technical requirements, to finding the right personality and market fit, you will learn the what, why and how, of creating an identity that will thrive in tomorrow’s world. We will explore how to stay ahead of the curve, so you don’t get left behind.
This session will be carried out using a Zoom video call.
Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.