From Object to Packaging

Jessica Sandoval

From Object to Packaging

Jessica Sandoval

Where

Zoom

When

6:00 PM - 10:00 PM Dubai Time | Tue, Dec 15

4 hours

Beginner

About Speaker

Jessica Sandoval

Creative Director

Mamba Studio

Jessica Sandoval is a graphic and packaging designer, art director, and founder of creative agency Mamba Studio. After studying Visual Communication in Mexico, she worked on projects related to editorial and branding design. After a few years, Jessica moved to Spain where she graduated with a Master's Degree in Packaging Design at Elisava (Barcelona). 

Passionate about design and with more than 10 years of experience, Jessica directs Mamba Studio, a creativity agency specialized in brand identities, packaging design, and printed materials that creates concepts and creative solutions for food, fashion and health brands. They have worked with clients from different parts of the world always interested in the culture and environment of the product.


About Online Workshop

Ready to get started on the Packaging Design Process? In Jessica’s fun and informative workshop you will design a cool packaging for a fictional brand of either chocolates, coffee or aromatic candles - products we all know and love. For that you will need to rely on real information, but be free to use your imagination and creativity to the fullest to play with the style, vision, colors and shapes. 

Starting from a brief, you will create a brand embodied in a concept. Once you have the brand personality defined, Jessica will teach you to translate these ideas into images to create a mood board which would be the graphic basis for your packaging. Jessica will focus on how to communicate the complete concept through brand elements such as logo, illustration, photography and color. Apply these elements to create exceptional packaging of a product that we all know and use in our everyday lives.



Key Takeaways

  • Create a visual identity applied into a packaging
  • Crumble a piece/space or character and transform it into your packaging
  • Be able to justify each element of your packaging based on research and not on inspiration or personal taste
  • Understand where your referrals come from
  • Pay attention to everyday details and learn how to apply your observations to your design practice

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • You need access to Adobe Illustrator and Adobe Photoshop. Sketch papers and supplies (if desired).

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