Parámetro Studio was founded by Cristina Arreola and Vanessa Santos to offer a fresh and contemporary design vision that challenges the status quo and pushes creativity forward.
Cristy and Vane alongside their team are dedicated to creating new stories, shifting perceptions and provoking cognitive responses using thoughtful and well-crafted design in the fields of branding, digital media, architecture and interior design. Parámetro's highly organized method seeks not only to resolve any design problem, but to achieve it with outstanding results, for any client in any business sector, from corporate firms and real-estate projects, to restaurants and high-fashion brands.
Parámetro Studio will talk about their trajectory and experience in running a successful design studio, as well as being female pioneers in the male dominated field of design in Mexico.
Fashion brands are an amazingly rich territory when it comes to branding. In this workshop, you will explore that territory guided by the founders of Parámetro Studio. These amazing women will take you through a 360 degree tour de force on conceptualizing a complete fashion brand, from style mood boards, identity design and packaging, to the creative direction of photoshoots and runways. The workshop will combine analog, manual techniques with digital tools to expand creative thinking in a refreshing way.
This session will be carried out using a Zoom video call.
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