Fashion Branding

Cristina and Vanessa

Fashion Branding

Cristina and Vanessa


Recorded video



5 hours


About Speaker

Cristina and Vanessa


Parámetro Studio

Parámetro Studio was founded by Cristina Arreola and Vanessa Santos to offer a fresh and contemporary design vision that challenges the status quo and pushes creativity forward. 

Cristy and Vane alongside their team are dedicated to creating new stories, shifting perceptions and provoking cognitive responses using thoughtful and well-crafted design in the fields of branding, digital media, architecture and interior design. Parámetro's highly organized method seeks not only to resolve any design problem, but to achieve it with outstanding results, for any client in any business sector, from corporate firms and real-estate projects, to restaurants and high-fashion brands.

Parámetro Studio will talk about their trajectory and experience in running a successful design studio, as well as being female pioneers in the male dominated field of design in Mexico.

About Recorded Online Workshop

Fashion brands are an amazingly rich territory when it comes to branding. In this workshop, you will explore that territory guided by the founders of Parámetro Studio. These amazing women will take you through a 360 degree tour de force on conceptualizing a complete fashion brand, from style mood boards, identity design and packaging, to the creative direction of photoshoots and runways. The workshop will combine analog, manual techniques with digital tools to expand creative thinking in a refreshing way.

Key Takeaways

  • Learn how to design an integral branding proposal for a fashion brand.
  • Learn how you can create a concept using mood boards.
  • Hands-on exercise on how to bring the concept down from an abstract idea to a fully-formed aesthetic.
  • Apply a cohesive aesthetic into several applications, including Logo, Packaging, and Photo Styling.
  • Get tips on how to present and sell your brand ideas.

How to Watch

Once you purchase your recording, you will receive an email to gain access to the recordings

What is provided

  • Recorded live session

What to prepare

  • Access to Photoshop, Illustrator and Keynote/PowerPoint.

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