Establishing a brand story

Amy & Courtney

Establishing a brand story

Amy & Courtney

Where

Recorded video

When

Anytime

3.5 hours

Intermediate

About Speaker

Amy & Courtney

Founders

SDCO Partners

Courtney Rowson is lead designer and co-founder of SDCO Partners, an award-winning, multi-disciplinary studio of designers, developers and thinkers, headquartered in Charleston, South Carolina, USA. Founded in 2009 by Courtney and her partner Amy Pastre, SDCO Partners combines imaginative ideas with thoughtful design solutions to craft and cultivate brands from various industries around the world. The studio has received numerous awards, including HOW Magazine’s “Best Small Firm in the US,” and their work is regularly featured in top design publications and resource books. Drawing from 20 years of experience in the field, Courtney executes projects that show an appreciation for conceptual thinking, innovative materials, clean execution and attention to detail. After graduating from the University of North Carolina, Courtney lived in Colorado and San Francisco, where she worked with nationally-recognized studios on a variety of clients, ranging from non-profit organizations to Fortune 500 companies. She later moved back to the South and co-founded SDCO Partners with Amy Pastre. 

Amy Pastre is lead designer and co-founder of SDCO Partners. With more than 18 years of design experience, Amy inspires a wide range of branding projects, collaborating with copywriters, artists, photographers and programmers to create engaging and compelling identities for businesses worldwide. Amy graduated from Miami University with a Bachelor of Fine Arts with a concentration in graphic design. She began her career as art director and senior design with two Charleston-based firms. Since 2009, Amy has been running Stitch Design Co. with Courtney Rowson. The firm has now expanded to a full team of associates, with a portfolio spanning hundreds of clients around the world. A native of Starkville, Mississippi, Amy often draws inspiration from her southern roots and passion for all things design. 


About Recorded Online Workshop

If you aspire to make a successful brand, you have to build a great story. Amy And Courtney take on the task of teaching you to tell a compelling brand story and much more than that. You will figure out how to identify your client’s challenges and spot their opportunities to build upon, once that’s established you’ll learn how to actually select the most suitable channels to address those challenges and communicate the opportunities. Those can be app, website, packaging, illustration, video, vehicle branding or others. Complete the workshop by creating mood boards and designs fitting for the client’s brand story and channels. You’ll leave this workshop learning the basics of communication strategies you can use with your clients, building a brand story that fits your client’s brand story, deciding on the channels or touchpoints to use for the brand, and crafting the actual touchpoints using design.

Key Takeaways

  • Learn the client’s challenges and opportunities
  • Understand the principles of brand storytelling
  • Build the brand journey by establishing storytelling devices and non-traditional touchpoints. 
  • Learn how to effectively create mood boards and design solutions fitting for the client’s brand story.
  • Learn to build efficient communication strategies

How to Watch

Once you purchase your recording, you will receive an email to gain access to the recordings

What is provided

  • Recorded live session

What to prepare

  • Internet access. Software to build a moodboard (Adobe Illustrator, InDesign or Photoshop).

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