Jesse Reed is a Graphic Designer and co-founder of the Brooklyn-based design studio Order. Prior to that, Jesse worked under Michael Bierut, one of the most celebrated names in the graphic design industry and a partner at Pentagram. Sounds like the dream job, doesn't it? His clients include Hillary for America, Wildlife Conservation Society, Bobby Flay, and Saks Fifth Avenue, among others. Jesse did all this while also co-founding an independent publishing imprint focusing on the preservation of graphic design history called Standards Manual, and teaching courses on icon/symbol systems and branding development at the University of Cincinnati and Parsons New School for Design.
In his exclusive talk at -ing 2020, he will highlight a few iconic collections of work published by Standards Manual—NYC Transit Authority, NASA, US National Parks—and look at how these learnings have shaped new systems, identities, and strategies for clients such as MoMA, Floyd, Kickstarter, and others.
Editorial design can be many things: structured, experimental, creative or straightforward, and everything in between. Looking back at history up until contemporary design, this workshop will guide you through the logic, approach, and execution of your own editorial point of view. You will analyze how content dictates design, and based on this essential component of publication, decide whether the outcome should be long or short-form (magazines, brochures, or books). Whether you’re interested in fashion, food, economics, or the environment, you will walk away with an understanding of how information is assembled within an editorial platform and how to communicate your ideas through design.
This session will be carried out using a Zoom video call.
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