Creative Concepts for Luxury Food brands

Daniela Garza

Creative Concepts for Luxury Food brands

Daniela Garza

Where

Zoom

When

4:30 PM - 9:30 PM GST | Wed, Nov 25, 2020

5 hours

Intermediate

About Speaker

Daniela Garza

Creative Partner

Anagrama Studio

Anagrama Studio will be back in town with its other creative half, Daniela Garza. With eleven years of experience working in the creative industry, this boss lady has worked with brands from around the world, creating incredible concepts and complex and impactful graphic systems. Besides designing unique and fresh branding campaigns, she also manages the accounting and studio operations in more than 30 countries.

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City with representation in Tokyo and New York. Working mainly with boutique firms and high-end companies, Anagrama has led the design direction and production for everything from coffee to yacht clubs, focusing on the development of creative pieces with the utmost attention to details, to providing perfect solutions based on the analysis of tangible data. Anagrama breaks from the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts.

In her talk Daniela will let you in on how to run a successful design studio. Find out how to look at your design studio as a science lab in which precision is key, and pinpoint the ingredients needed for impeccable creative formulas to build a successful design business.

About Online Workshop

Forget about the calories and delve into the world of luxury pastry shops. With the streets and shelves of supermarkets full of beautiful packaging, there is a clear need in the food industry to stand out and communicate the product attributes through appealing visuals.

Anagrama’s Daniela Garza will take you through the process of concept creation and development of a luxury pastry shop brand. Deep research of the industry will be the starting point in creating memorable design touch points and conceptualising a unique experience for consumers.

You will be taken through the entire process, from conceptualising methodology, mood board creation, branding development, packaging design and how to translate the brand to a physical ambiance.

Key Takeaways

  • Learn how to come up with a concept for a luxury food brand
  • Ideate brand names
  • Create the identity of a pastry shop brand
  • Design the packaging of a pastry shop brand
  • Translate brand attributes into interior design elements

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • Adobe Illustrator and Adobe Photoshop installed

Online Workshops

Introduction to letterpress

Alan Kitching

Establishing a brand story

Amy & Courtney

Making with Design Thinking

Salman, Alex & Oliver

From Object to Packaging

Jessica Sandoval