Jesse Reed is a Graphic Designer and co-founder of the Brooklyn-based design studio Order. Prior to that, Jesse worked under Michael Bierut, one of the most celebrated names in the graphic design industry and a partner at Pentagram. Sounds like the dream job, doesn't it? His clients include Hillary for America, Wildlife Conservation Society, Bobby Flay, and Saks Fifth Avenue, among others. Jesse did all this while also co-founding an independent publishing imprint focusing on the preservation of graphic design history called Standards Manual, and teaching courses on icon/symbol systems and branding development at the University of Cincinnati and Parsons New School for Design.
In his exclusive talk at -ing 2020, he will highlight a few iconic collections of work published by Standards Manual—NYC Transit Authority, NASA, US National Parks—and look at how these learnings have shaped new systems, identities, and strategies for clients such as MoMA, Floyd, Kickstarter, and others.
A brand is more than just a logo. Everything from the typefaces you choose, to the colour, the tone of voice, and graphic devices, has an impact on defining the visual language. While logos are part of this communication, it's the ecosystem that you build around them that makes or breaks a successful brand identity. This workshop will conduct a series of visual exercises to help identify, conceptualise, and define a strong visual language for a topic of your choice—it can be a company, social cause, non-profit, or something more experimental. The goal is to think broadly and creatively about a holistic approach to design.
This session will be carried out using a Zoom video call.
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