Branding Strategy for Real Estate

Cristina and Vanessa

Branding Strategy for Real Estate

Cristina and Vanessa




6:00 PM - 11:00 PM Dubai Time | Tue, Feb 24

5 hours


About Speaker

Cristina and Vanessa


Parámetro Studio

Parámetro Studio was founded by Cristina Arreola and Vanessa Santos to offer a fresh and contemporary design vision that challenges the status quo and pushes creativity forward. 

Cristy and Vane alongside their team are dedicated to creating new stories, shifting perceptions and provoking cognitive responses using thoughtful and well-crafted design in the fields of branding, digital media, architecture and interior design. Parámetro's highly organized method seeks not only to resolve any design problem, but to achieve it with outstanding results, for any client in any business sector, from corporate firms and real-estate projects, to restaurants and high-fashion brands.

Parámetro Studio will talk about their trajectory and experience in running a successful design studio, as well as being female pioneers in the male dominated field of design in Mexico.

About Online Workshop

This workshop will explore the process of creating an integral brand strategy for an exciting real estate project in Dubai. Together with Cristina and Vanessa, the founders of Parámetro Studio, you will learn how to break down a brief and turn it into a concept. Once the concept is made you will move to strengthen that concept using storytelling and visual mood boards to create a complete and compelling brand. You will be focusing on visual identity, brand applications, signage and interior design, and leave with a complete brand strategy that you can pitch.

Key Takeaways

  • Learn how to design an integral brand strategy for a real-estate project or building in Dubai
  • Learn how to take inspiration from architecture and space to develop a strong concept.
  • Explore how to bring the concept to life through a sensorial brand experience that uses all of the senses, not just visuals.
  • Gain a sense for how these ideas come together to drive your concept and aesthetic in a physical space.
  • Get tips on how to present and sell your brand ideas.

How to Join

This session will be carried out using a Zoom video call.

Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live session

What to prepare

  • Access to Photoshop, Illustrator and Keynote/PowerPoint.

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