Eisuke Tachikawa is a design strategist and the creative director of the multidisciplinary studio NOSIGNER. Established in 2006, NOSINGER has worked with clients like Nike, Panasonic, The Cabinet of Japan Government, Tokyo Metropolitan Government, Yokohama CityGood and and has been bestowed design awards worldwide, like Design Award Gold, Design for Asia Awards Grand, Pentawards Platinum to name a few.
Some of the studio’s most well known projects include TOKYO BOUSAI - the disaster preparation book published more than 8 million copies, and The MOON - the world's first 3D printed moon lamp which was 'copied' and had several million units sold. Tachikawa is also a promoter of evolution thinking, a method that helps generate ideas and inventions by comparing innovation with the evolution of living things. He has been advocating for the use and importance of design in social contexts, and continuously collaborates with enterprises and administrations in various fields such as regional activities and scientific communication, to tackle various social issues and evolve society with design.
In the spirit of social design, Tachikawa will talk about what it means to strategically build a brand identity for a regional refresh. He will explore the connection between design and innovation by exploring the concept of evolution thinking, and how the evolution of living things can inspire innovative ideas that can be applied to design and branding.
Learn how to direct projects and events and position yourself within society to better sell your story. In this workshop, discover together with Eisuke Tachikawa the core values of developing a brand strategy for events and projects that bring people together. You will be guided through this process by one of the most knowledgeable people in the field, responsible for branding The World Theater Festival in Shizuoka, Japan, as well as creating the branding of the world's largest disaster preparation plan, "TOKYO BOUSAI".
Eisuke will take you through the process of conceptualizing an event, and teach you how to apply various patterns to your ideas, how to physically visualize them, and apply information from grounded facts or personal experiences to create a complete branding campaign including both art direction and design. Lastly, you will have to develop and deliver a persuasive pitch. This workshop is a journey that is guaranteed to broaden your imagination.
This session will be carried out using a Zoom video call.
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