Why you need the Why

Soraya and Laura




6:00 PM - 6:45 PM Dubai Time | Tue, Feb 2

About Speaker

Soraya and Laura

Director & Founder

Paperlux Studio & Studio Landschek

Soraya Kuehne is Managing Director of Paperlux Studio, a Design Studio based in Hamburg, which firmly believes in the value of all things tangible, while not losing sight of the digital world. Soraya’s background is in founding and print - a perfect combination for the work with her husband, Max, who is Creative Director at Paperlux Studio. Their clients include medium-sized, family owned companies and luxury groups from different parts of the world.

Laura Landschek is the founder of Studio Landschek which focuses on Innovation & Strategy Consultancy in diverse industries. Recently she has also founded decode.one, which is a training platform for innovation methods. Laura is based in Berlin. Her former jobs include being Head of Marketing and Business Consultant in several companies, furthermore she founded a company-builder and has a strong passion for sharing and learning from each other.

About Online Talk

It’s vital to look deep into the nature of things and reflect on it. Without a true understanding of the essential idea and reasoning behind the brand you can’t develop or transform it. As an intro to the workshop “Strike a pose”, Soraya and Laura will provide you with the insights around the need of always starting with the WHY when launching or re-launching a product or a brand.

How to Join

This session will be carried out using a Zoom video call.
Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live talk session

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