Jiahui runs award-winning, multi-disciplinary design agency Fable based in Singapore. Fable has been recognised at established international design competitions, such as the D&AD Awards, as well as the Tokyo Type Directors Club. He has also been invited to be on the jury panel at the D&AD.
Jiahui's hands-on creative approach has allowed him to formulate a unique deft touch in winning clients ranging from multinational companies to fintech startups. Various works have also gathered more than 200 features across Harper's Bazaar, Monocle, Asia Pacific Design, Singapore Design Week, AIGA, The New York Times, It’s Nice That, and more.
Jiahui will talk about concept-driven ideas and how to integrate them into the brand strategy. You will learn how to identify the target correctly, lay out the desired result and fine-tune the takeaway message of a brand. Jiahui will teach you how to avoid slipping into fake accents and create pure, bold and honest identities.
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