Responsible for some of today’s most exciting and ever-present identities -like those of Instagram and Oculus- Mackey has spent his career helping brands of all sizes find their place through idea-driven strategy, smart and simple design, and a constant pursuit of enduring visual principles. After running his own studios in San Francisco and Denver, he became a Principal at Chermayeff & Geismar & Haviv—the branding and graphic design firm responsible for iconic logos including NBC, National Geographic, and Chase Bank. He now runs his namesake studio based in Brooklyn, focusing on creating impactful visual identities for evolving clients across an array of industries both locally and internationally.
In this 30 minute talk we will take an in-depth look at the story behind how Mackey went from designing for friends, to designing some of the most ever-present visual identities in the world. The talk will include behind the scenes details and authentic glimpses into what the process to designing globally recognized marks really takes, and provide viewers with inspiring tools to pursue their dreams.
This session will be carried out using a Zoom video call.
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