Jessica Sandoval is a graphic and packaging designer, art director, and founder of creative agency Mamba Studio. After studying Visual Communication in Mexico, she worked on projects related to editorial and branding design. After a few years, Jessica moved to Spain where she graduated with a Master's Degree in Packaging Design at Elisava (Barcelona).
Passionate about design and with more than 10 years of experience, Jessica directs Mamba Studio, a creativity agency specialized in brand identities, packaging design, and printed materials that creates concepts and creative solutions for food, fashion and health brands. They have worked with clients from different parts of the world always interested in the culture and environment of the product.
Inspiration does not exist, references do. Jessica will talk about how the design process is realised through a story. In this talk you will learn about the fundamentals of making right design decisions and get an understanding of how the core of your design is based on the story. Learn to understand your heritage and embrace your own history to create a truly memorable and emotional design.
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