Design Transformation of the Mundane into Must-have Brands

Jonathan Ford




6:00 PM - 6:45 PM Dubai Time | Wed, Jan 13

About Speaker

Jonathan Ford

Founding Partner


Jonathan Ford is co-founder of Pearlfisher, an independent brand design agency with studios in New York, London,San Francisco and Copenhagen. Each studio through strategic, creative and future thinking, reimagines and creates brands to positively impact the way we live. Award-winning work and clients span across a broad spectrum of iconic and challenger brands including, Cadbury Dairy Milk, Jo Loves by Jo Malone CBE, Wagamama, Bang & Olufsen, Elaluz by Camila Coelho, Seedlip, Blue BottleCoffee, Wolfgang Puck, Kimpton Hotels and Target. 

 Jonathan frequently speaks globally about the power of design and hosts his own video podcast, Challengers & Icons. Pearlfisher has proven the value in creating desirable and effective design through celebrating 20 consecutive years of success at the prestigious DBA Design Effectiveness Awards, and mostly recently being named FAB Awards, Design Agency of the Year.

About Online Talk

Find out how the world of branding and design is changing as consumers prioritise investing in more everyday essential products and how neglected brand categories or often overlooked consumers can be reached through design transformation. Jonathan will talk the audience through the design principles that guide and develop the creative process from start to finish – showing how today’s most progressive brands are using these principles to challenge perceptions and aesthetics away from the uninspiring and functional to create newly desirable brands, products, services and experiences that we feel proud to have in our lives.

During his talk, Jonathan will set the brief for his -ING workshop, this will include you selecting from one of four brands to transform. Head over to our workshops page and discover where you can sign up for this exciting workshop with Jonathan happening on Mon, 18th Jan.

How to Join

This session will be carried out using a Zoom video call.
Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live talk session

Design Transformation of the Mundane into Must-have Brands

Jonathan Ford

Online Talks



Soraya and Laura

Director & Founder

Jonathan Ford

Founding Partner

Francisco Andriani