Design Systems: Then and Now

Jesse Reed

Where

Zoom

When

6:00 PM - 6:45 PM Dubai Time | Tue, Dec 01, 2020

About Speaker

Jesse Reed

Co-Founder

Standards Manual

Jesse Reed is a Graphic Designer and co-founder of the Brooklyn-based design studio Order. Prior to that, Jesse worked under Michael Bierut, one of the most celebrated names in the graphic design industry and a partner at Pentagram. Sounds like the dream job, doesn't it? His clients include Hillary for America, Wildlife Conservation Society, Bobby Flay, and Saks Fifth Avenue, among others. Jesse did all this while also co-founding an independent publishing imprint focusing on the preservation of graphic design history called Standards Manual, and teaching courses on icon/symbol systems and branding development at the University of Cincinnati and Parsons New School for Design.

In his exclusive talk at -ing 2020, he will highlight a few iconic collections of work published by Standards Manual—NYC Transit Authority, NASA, US National Parks—and look at how these learnings have shaped new systems, identities, and strategies for clients such as MoMA, Floyd, Kickstarter, and others.

About Online Talk

The work of Standards Manual, Reed's co-founded publishing imprint, showcases design systems from the past and why they're important to understand as a part of our professional history. In contrast, the approach of Reed's design practice, Order, takes influence from these sources of historical precedent and applies them to clients of the 21st Century. This talk will highlight a few iconic collections of work published by Standards Manual—NYC Transit Authority, NASA, US National Parks—and how the learnings have shaped new systems, identities, and strategies for clients such as MoMA, Floyd, Kickstarter, and others.

How to Join

This session will be carried out using a Zoom video call.
Download Zoom for free on a desktop or mobile device. After you book, you’ll receive an email with a link and details on how to join.

What is provided

  • Recorded live talk session

Design Systems: Then and Now

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